Director Customer Marketing

Your Role:

The Customer Marketing Director is responsible for leading and implementing customer level annual strategic plans to drive growth through customer marketing events, shelf level assortment (distribution optimization), at-shelf promotions, and at-shelf pricing (every day and event) to drive year over year volume and share gains. We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

 

You will have the opportunity to:

• Lead, develop, and improve customer event analytics to optimize spending efficiency and brand share growth. 
• Optimize portfolio spend against customer and product portfolio to drive optimal efficiency of trade spending through customer and product prioritization.
• Manage Customer Marketing function interface with field sales organization.  
• Provide direction, funding, and budgetary control to field sales managers in the implementation of promotional programs for retail customers. 
• Act as key interface amongst sales, marketing, finance, supply chain and operations to deliver forecast accuracy and efficient utilization of production resources including adjustments to daily distribution and volume opportunities as communicated by field sales.  
• Approve and monitor funding requests from field sales based on business plan and approved budget levels. 
• Analyze and report conditions occurring within the marketplace using IRI or ACNielsen syndicated data and information sourced both internally and externally. 
• Provide direction and answers to questions from Marketing, Finance or Supply Chain groups as it relates to the trade program and field sales issues. 

You will love it here if…

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace
• You are committed to improving our impact on local communities and creating positive experiences

We need you to have:

• BA/BS degree in related field.
• 10 + years of sales or marketing experience in Consumer Packaged Goods industry, preferably including trade management. 
• Previous experience in P&L management, shopper marketing and developing consumer branding strategy. 
• Proficient in MS Office, with high proficiency in Excel. 
• Proficient in SAP. 
• Must be team-oriented with the ability to work on high collaboration and performance teams. 
• Excellent written and verbal communication skills, including presentation skills, and the ability to communicate and influence at all levels within the organization. 
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers. 
• Strategic ability to lead customer marketing role in developing and executing BU level strategy.   
• Strong analytical and organizational skills, with high attention to detail. 
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution. 
• Knowledge and application of syndicated data, as well as the ability to incorporate financial measures in assessing results. 
• Knowledge of commonly used concepts, practices and procedures used in the consumer products industry. 
• Willingness to work a flexible schedule during key business deadlines. 
• Ability to travel regularly on an overnight basis. 
• Must have a valid driver’s license and the ability to operate a motor vehicle. 

 

Icing on the cake:

• MBA or other advanced degree.

 

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

            Not a good fit but know someone who is? Please refer them!

Local candidates only, no relocation assistance available

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Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:  http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor (dol.gov)

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

USD $170,000.00 - USD $185,000.00 /A

Role is eligible for 25% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.