Vice President, Customer Marketing

Your Role: 

The Business Unit Vice President of Customer Marketing reports to the Business Unit President and is responsible for the overall strategy, leadership, business development, growth, and execution of Reynolds Consumer Products sales initiatives. This position will establish the long-range planning and attainment of sales goals and objectives to achieve return on investment and maximum profitability of the division. This position provides leadership, subject matter expertise and influence across RCP by setting business expectations for the creation of new business development/opportunities that support RCP’s long-term strategy. It also leads, evaluates, and optimizes trade spending budgets and strategy across the business unit.  We embrace and accept individual experiences and backgrounds to achieve a diverse and inclusive workplace.

You will have the opportunity to: 

• Lead the business unit sales organization to set customer team sales targets, track results, and achieve goals for future growth and prosperity. Source, manage, and implement new business opportunities.
• Develop, review and report on the business unit strategy, ensuring the strategic objectives are understood and executed by the sales team and aligned with the overall sales strategy of the company.  Spearhead and assure flawless execution of the strategic business initiatives.
• Strategize with sales organization leadership to manage customer relations and negotiate deals.
• Direct a matrix sales organization to ensure cross business unit resources are executing specific sales programs within agreed upon parameters.
• Present budget to the BU President for approval and prudently manage resources within those budgetary guidelines according to company policy and within ethical corporate governance guidelines. Ensure trade activities maximize short, medium, and long-term profitability.
• Evaluate the market position of competing products, services, and organizations and their marketing and sales techniques.  Proactively strategize competitive actions and respond to customer specific competitive strategies.
• Develop, review and optimize sales strategies around distribution, shelving, merchandising/ promotions, and customer pricing to support overall BU and brand strategies while driving retailer categories and brand sales. 
• Lead pricing execution across our sales force and customers.  Partner with Procurement for supporting information.
• Develop expertise in trade management software, maintain customer inputs, and utilize data to optimize trade promotion ROI.  Partner with other VPs of Customer Marketing and the Trade Operations team to progress our trade evaluation strategies.
• Partner with Brand Marketing to develop plans for launching innovation into our retailers, manage slotting and trade investments, and coordinate customer specific shopper marketing programs.
• Recruit, hire, train staff, evaluate employee performance and recommend or initiate promotions, transfers, and disciplinary action. Assures disciplined and structured sales environment is created and maintained.
• Develop and evolve processes to ensure the simplest and most effective delivery of essential functions.

You will love it here if… 

• You put safety first, always 

• You listen, learn, and evolve 

• You are passionate about collaboration, teamwork, and achieving shared goals 

• You believe in treating all people with respect, operating ethically, and growing a diverse, equitable, and inclusive workplace 

• You are committed to improving our impact on local communities and creating positive experiences 

We need you to have: 

• BA/BS degree in Sales, Marketing, Business or related field.
• MBA or other advanced degree.
• 15+ years of related professional and progressive experience in the CPG industry.  Additionally, have a minimum 5 years of Customer Marketing experience developing sales strategies and directing trade funding.
• 5+ years at an executive level in customer marketing management.
• In-depth experience of multiple channels including food, drug, mass, value channel, eCommerce, and club.
• Prior team management experience combined with a proven track record of developing, coaching and mentoring a professional sales staff.
• Knowledge and thorough in-depth understanding of P&L management, business strategy and sales management.
• Strong understanding of sales and customer marketing KPIs, trade promotion management and systems, pricing strategy, and shopper marketing.
• Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers.
• Self-driven, motivated and results oriented with proven ability to identify and close new opportunities, building relationships and exceeding sales goals.
• Comfortable working with and gaining the trust of upper-level leadership including CEOs, executives, and business partners.
• Strong organizational skills.
• Proven ability to negotiate and close complex deals.
• Willingness to work a flexible schedule during key business deadlines.
• Ability to travel.
• Must be team-oriented with the ability to work on high collaboration and performance teams.
• Proficient in MS Office.

Want to know more? Check out our website or connect with us on LinkedIn! 

Apply today to join a fast-growing innovative company! 

            Not a good fit but know someone who is? Please refer them! 

    Local candidates only, no relocation assistance available 

#LI-Hybrid 

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:  http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor (dol.gov)

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm