Brand Manager

Your Role: 

As the Brand Manager for Reynolds Branded and Private Label, you will manage the marketing responsibility and work in a collaborative environment to drive consumer demand for the Reynolds Foil and Bakeware category, develop and launch marking plans, work closely with retailers and analyze performance data and consumer insights to drive strong business results for the brand. 

You will have the opportunity to Make Great Things Happen!

• Develop and execute annual US marketing plans including market share projections, budgets, advertising (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Analyze current performance, trends, market conditions and other contributing factors in making recommendations for new products for your specific retailers.
• Work cross-functionally to achieve business results with Agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.)
• Develop and commercialize new products to address evolving consumer and retailer needs.
• Manage the development, oversight, and execution of all Reynolds budgets across the entire Business Unit, ensuring alignment with strategic objectives and financial targets.
• Collaborate with cross-functional team to establish pricing on new product initiatives.
• Prepare and present P&Ls to ensure all new products adhere to business goals and objectives.
• Manage, evaluate and optimize advertising and promotional spending.
• Organize and deliver presentations for field sales to use with customers for new opportunities.

You will love it here if… 

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities

We need you to have: 

• BA/BS degree in Marketing, Business, or a related field.
• 5+ years of progressive marketing experience in the CPG industry.
• Excellent written and verbal communication skills.
• Experience developing and launching new products.
• Experience and understanding of the new product development stage gate process.
• Solid business acumen with experience managing P&Ls.
• Experience with analyzing consumption data.
• Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and various internal stakeholders.
• Solid project management skills with ability to organize and manage multiple projects simultaneously and on time.
• Experience successfully managing cross-functional teams.
• Strong analytical skills and organizational skills with high attention to detail.
• Ability to identify, analyze and resolve problems logically and systematically.
• Proficient in MS Word, Excel and PowerPoint.

Icing on the cake:

• MBA or other advanced degree.
• Experience with consumer research methodologies.
• Experience with both inbound and outbound licensing initiatives.
• Photography and developing E-comm content.

If you answer yes to the following…we want to meet you!

• Intellectual Curiosity: Do you have an inquisitive nature?
• Problem Solving: Do you have a knack for tackling issues head-on?  
• Entrepreneurship: Do you enjoy taking ownership of your work?
• Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?  
• Growth Mindset: Do you focus on progress rather than perfection?
• Continuous Improvement: Are you never satisfied with the status quo?