Senior Brand Manager

Your Role: 

As the Senior Brand Manager, Retail Marketing, you will lead retail marketing strategy and execution, acting as a strategic brand and business owner across Walmart, Amazon, and other key retail partnerships, and taking ownership of a group of retail media partner relationships.  You will operate with a high degree of autonomy, providing strategic leadership across retail media networks while collaborating closely with Brand, Sales, Finance, and agency partners.

You will also have the opportunity to:

• Lead the development, execution, and optimization of retail media network strategies, as well as acting as the dedicated lead for select retail media partners.
• Own annual retail marketing plans, including strategic objectives, investment levels, KPIs, and performance measurement.
• Drive business growth by translating brand strategies into high‑impact omnichannel retail marketing objectives
• Partner with Brand teams to ensure cohesive brand storytelling and activation across channels and retailers.
• Analyze performance data, consumer insights, and retailer trends to identify opportunities, recommend optimizations, and inform future strategies.
• Manage and optimize retail marketing spend to maximize ROI and achieve volume, profit, and market share objectives.
• Serve as a strategic thought leader on retail media networks, emerging capabilities, and best practices, sharing insights across cross‑functional teams.
• Collaborate cross‑functionally with Sales, Finance, Digital Content, and agency partners to deliver integrated omnichannel plans and strong business results.
• Prepare and present retail marketing business updates, strategic recommendations, and performance readouts to senior leadership.
• Lead cross‑functional teams for key initiatives, ensuring alignment, accountability, and on‑time delivery.

Ultimately, this role represents a unique opportunity to provide leadership on the high‑growth retail marketing team, with meaningful influence over strategy, investment, and performance within this critical channel. Operating as an internal start‑up, the Retail Marketing team partners across the organization to accelerate growth and unlock value across our portfolio of iconic Reynolds and Hefty household essentials brands.

You will love it here if… 

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities

We need you to have: 

• BA/BS degree in Marketing, Business, or a related field.
• 7+ years of experience in digital marketing management or CPG brand management with a passion for the digital landscape
• Experience with digital advertising, SEO, SEM, and programmatic media planning, execution, optimization, and analysis
• Demonstrated experience developing and leading retail media and/or shopper marketing strategies.
• Strong strategic and analytical capabilities, with experience using data to drive decisions and performance.
• Solid business acumen, with experience managing budgets and delivering against business objectives.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Proficiency in Microsoft Word, Excel, and PowerPoint.

Icing on the cake: 

• MBA or other advanced degree.
• Experience working directly with major retail media networks, specifically Walmart Connect and Amazon Marketing Services
• Experience interpreting and analyzing Mixed Marketing Analysis (MMA or MMM) results and delivering strategic recommendations based on the results.
•  

If you answer yes to the following…we want to meet you!

• Intellectual Curiosity: Do you have an inquisitive nature?
• Problem Solving: Do you have a knack for tackling issues head-on?  
• Entrepreneurship: Do you enjoy taking ownership of your work?
• Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?  
• Growth Mindset: Do you focus on progress rather than perfection?
• Continuous Improvement: Are you never satisfied with the status quo?  

Want to know more? Check out our website or connect with us on LinkedIn! 

Apply today to join a fast-growing innovative company! 

            Not a good fit but know someone who is? Please refer them! 

    Local candidates only, no relocation assistance available 

#LI-Hybrid 

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.

No recruiter calls or emails please.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their age, race, color, religion, national origin, sex, sexual orientation, protected veteran status, genetics, or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:  http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Pay Transparency Regulations Frequently Asked Questions can be found on this link:

Pay Transparency Regulations Frequently Asked Questions | U.S. Department of Labor (dol.gov)

The poster and the supplement can be found on this link.

http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm