Senior Brand Manager

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team! 

We currently have an opportunity for a Senior Brand Manager – Hefty Waste & Clean-Up at our Corporate Headquarters in Lake Forest, IL. 

Your Role: 

We are seeking a Senior Brand Manager, Hefty Waste & Clean-Up Business Unit to drive profitable growth across brand and private label portfolios. This role is a Marketing & Business Management position with responsibility for brand strategies, P&L management, and portfolio line extensions. You will lead cross functional teams to commercialize innovation, build a strong growth pipeline, and deliver results in a fast paced, high-performance environment. This position reports to the Director of Marketing.

You will have the opportunity to Make Great Things Happen! 

• Lead Hefty Waste & Clean-Up brand strategy, for a large segment within the waste bag portfolio, optimizing portfolio performance to deliver profitable growth.  
• Develop and lead integrated brand business plans, launch strategies, competitive positioning, media and content strategies (including digital, retail and PR/Influencers) and distribution priorities.  
• Lead P&L management, investment tradeoffs, and financial performance analysis to guide decision making. 
• Identify and execute insights learning plan.  Translate consumer, shopper, and market insights into clear business strategies, identifying short- and long-term growth opportunities for line extension innovation and all communications including packaging. 
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence. 
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution. 
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio. 
• Track and communicate brand and business performance, providing clear, concise updates on results, and implications on overall business, key initiatives, and strategic priorities to senior leadership. 
• Opportunities to participate in strategic company initiatives. 

You will love it here if… 

• You put safety first, always 
• You listen, learn, and evolve 
• You are passionate about collaboration, teamwork, and achieving shared goals 
• You treat all people with respect, operating ethically, and embrace inclusivity 
• You are committed to learning and leveraging AI in day-to-day management of business 
• You are committed to improving our impact on local communities 

We need you to have: 

• BA/BS degree in Marketing, Business, or related field. 
• 8+ years of Brand Marketing or General Management experience in CPG. 
• Strong organizational skills with high attention to detail. 
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution. 
• Excellent business acumen with experience managing budgets/P&L. 
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana. 
• Proficient in MS Office. 
• Ability for some travel (10-15%) 

Icing on the cake: 

• MBA or other advanced degree strongly preferred.